19 June, 2012
Chinese version
Chinese business leaders support Chadran Nair's book

Founder of the Global Institute of Tomorrow, Chandrain Nair and author of Consumptionomics, has launched a Chinese version of his book Consumptionomics, calling for the world to scale back consumption or face a bleak future.

Endorsing the Chinese translation of the book are Sinopec Chairman Fu Chengyu and Xie Zhenhua, Vice Chairman of the National Development and Reform Commission of China. 

Zhenhua writes: “Consumptionomics has highlighted that for China the inevitable choice of scientific development is required to accelerate the transformation of economic progress; to combine economic development with the objectives of poverty eradication, improving livelihoods, energy saving, environmental protection and addressing climate change; so as to build a resource-efficient, environmentally-friendly society.”

“Needless to say, Asia plays an increasingly important role in lifting the global economy out of a deep recession and driving growth. However, the global challenges in population, resources and environment mean that Asia cannot go down the Western development path, especially not at the cost of resources and the environment. Mr. Nair’s new book suggests that Asian countries place resource limits at the centre of policy making, which is in line with a resource-efficient and environmentally-friendly society put forward by the Chinese Government’s 12th five-year plan. This book is therefore valuable to both public and private sectors, business circles and academia.” Fu Chengyu writes.

The Chinese version also includes a new foreword by Sir Crispin Tickell, Director of the Policy Foresight Programme at the University of Oxford and Chairman Emeritus of the Climate Institute in Washington DC. He was also a member of the China Development Council for many years.

The Chinese version is available from Amazon.  Published in January 2011, the English version is available from Amazon and major outlets in Hong Kong, Malaysia and Singapore and throughout Europe and the United States. It has been translated into German and will be available in Japanese and Bahasa later this year.
For more information, please visit the book’s new website

By: Ecozine Staff


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