HKC wrap party

HKC wrap party

14 November, 2012
Star gathering
12th annual Hong Kong Cleanup celebrates volunteers' efforts
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Ecovision Asia, our sister organization, and National Geographic Channel (NGC), along with the Hong Kong Cleanup Celebrity Goodwill Ambassadors Lisa Selesner-Wu, Daniel Wu, Jun Kung, Terence Yin and Rosemary Vandenbroucke, gathered at the uber chic Shore Restaurant & Bar last night to recognise the efforts of this year’s volunteers, sponsors and partners, announce the results and also the competition winners of this year’s Hong Kong Cleanup campaign. 
 
Ecozine.com and NGC joined forces this year with lead sponsors Nomura and NIKON to lead the 2012 Hong Kong Cleanup Challenge, organized by Ecovision Asia and FOX International Channels. 36,573 volunteers joined in cleaning up beaches, country parks and urban areas as part of the Challenge, which ran from September 15th to November 4th. 53,280 kg of trash was collected, an increase of 207% compared to last year. Support from government departments and green groups who came together to address the plastic pellet spill was one of the pivotal elements in this year’s growth of the event.
 

This year, the cleanup expanded beyond coastlines to include country parks and urban areas, with an aim to inspire even more members of the community that what they do counts. It also introduced the new ‘City – Office, School and Home Challenge’, which can be taken year-round and encourages participants to consider their everyday habits in order to reduce waste at the source.
 

Lisa Christensen and Nissa Marion, co-founders of the Hong Kong Cleanup and Ecozine, said, “Our vision is of a trash free Hong Kong — from product design to disposal, we all have a role to play in keeping our ocean, country parks and city clean and free of trash. The Hong Kong Cleanup each fall engages thousands of volunteers in cleaning up, raising awareness and collecting vital data. Our annual report helps illustrate the problem and highlight the need for all of us to work together to create solutions.”
 

Rajesh Sheshadri, Vice President, Territory Head – Hong Kong, National Geographic Channel, said, “The values of this project, which include eco-consciousness and being a part of change, are in sync with the values of NGC, and we are delighted to partner with Ecozine.com to help beautify the Hong Kong landscape. The underlying philosophy of the Cleanup is best captured by the old saying: ‘Tell me and I'll forget; show me and I may remember; involve me and I'll understand.’ That is, it is by personally taking part in the Cleanup efforts that members of the community will be able to really understand the growing problem of waste in Hong Kong and the impact that it is making on the environment.”
 
The data collected annually by Cleanup volunteers offers insight into the problem. Single-use plastic topped the list again this year; plastic bags and bottles together comprised a staggering 21% of all the trash collected, highlighting the need to revise our throwaway plastic habits. Food wrappers and containers made up 10% of the total amount of trash collected. This suggests household waste in Hong Kong is not being disposed of properly, and that there is a need to examine the overuse of disposable foodware. Glass bottles and broken glass pieces comprised over 8% of the total number of items collected this year, which might be resolvable by a more effective recycling program.
 
To find out more about the Hong Kong Cleanup, visit: HKCleanup.org
 
Keep an eye out for the latest pictures from last night's event in our Gallery!

By: Ecozine Staff
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