15 June, 2012
HK art mall
Integrating art and design into the shopping experience

K11 is an “art mall” located in Hong Kong’s lively and diverse Tsim Sha Tsui neighbourhood. The guiding concept of this shopping experience was to create a five-sense experience for visitors, through multidimensional art dotted throughout the mall, ranging from temporary exhibits to permanent sculptures and art pieces found on all levels of K11, as well as workshops such as accessories design and model making.
A recycled paper art exhibition called “There’s No Place Like Home” was recently featured at K11. Partnering with the Hong Kong Youth Arts Foundation, the exhibition included a wide range of pieces from sculptures of ant colonies made from recycled paper to optical illusion furniture created by wrapping discarded furniture with newspaper. The exhibit gave the secondary school students an opportunity to display their blossoming creativity to a wide public, and exposed shoppers to the fresh artistic notions of the Hong Kong youth. The mall is, of course, not just about aesthetics, but about unique retail offerings. A variety of specially curated design products are available at shops grouped into the “K11 Select” area of the mall. The area features product selections from international designer brands, including eco-design products such as Dalaleo from Brazil - a collection of handbags created from the pullrings of aluminum cans and handmade with crochet needle and thread - and La Tonkionise a Paris from France, whose one-of-a-kind pieces are crafted from rings, bracelets, brooches and watches found in Parisian flea markets.
Owned by property developer New World Development, K11 is definitely creating an interesting space that weaves art into the retail experience, or vice versa - in typical Hong Kong fashion. It certainly adds a new dimension to ‘hitting the mall’. We look forward to more community engagement and art scene support from K11!

By: Ecozine Staff


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