Organic cosmetics

Organic cosmetics

20 September, 2011
Blooming in Asia
Research shows more Asian companies choosing to go natural
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According to UK market research company Organic Monitor, a rapidly increasing number of Asian companies are adopting natural and organic cosmetic standards in order to differentiate themselves from their competition and satisfy a growing demand in natural and organic cosmetics from health-focused Asian consumers. Large numbers of cosmetic and health care companies in Japan, South Korea, Malaysia and Australia are seeking widely recognized certification, mainly Ecocert, USDA and Organic Food Chain (OFC). So far, the European-born Ecocert has been the most widely adopted certification. Many Asian companies, such as Buds Cherished Organics from Malaysia and Jasmine's Skincare from Australia, have reported sales surges since acquiring certification as well as increases in export opportunities. This is great news for Asian companies who have chosen to get on the natural train, and may be an indication of growing awareness of the potential dangers of certain chemicals and synthetics in body care products, not only to the health but to the environment.

By: Ecozine Staff
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