PPR's eco strides

PPR's eco strides

7 February, 2012
French fashion label excels
Multi-tiered sustainability project launched by fashion brand giant
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French multinational fashion brand giant PPR Group, the parent company behind labels such as Gucci, Stella McCartney, Puma, Yves Saint Laurent and Balenciaga, is launching a multi-tiered sustainability project that has been budgeted for 10 million Euros annually. With features such as a “Creative Sustainability Lab”, a partnership with Cradle to Cradle, which aims to offset the Group’s yearly carbon footprint as well as new standards in sustainability reporting, the company is leading the way in demonstrating how sustainability can be leveraged to drive brands to be more successful and competitive. Puma will be the first brand under the PPR Group to generate a profit-loss statement outlining the company’s carbon footprint programmes.

By: Ecozine Staff
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