Project 333

Project 333

26 July, 2017
Say No to Fast Fashion!
5 Reasons to Start Your Own Capsule Wardrobe

If you have ever been awed by the class and sophistication of vintage wardrobes, you may be surprised to know that on average a woman from the 1930s in the US had only 30 to 40 items of clothing, compared to the staggering 100 to 120 nowadays. It is obviously possible to be stylish with less, and the trick is a simple one: quality over quantity coupled with style over fashion.

It is no secret that the fast fashion industry is infamous for its affiliation with wastefulness and exploitation. With 12 to 24 “micro-seasons” per year, new collections are making their appearance every few weeks. To produce cheap garments at such a fast pace with minimum cost, thoughtful and elaborate designs are often curtailed, and replaced by a generic template or rip-offs. Issues such as over-production and exploitation of workers, as discussed in the documentary The True Cost, are frequent in the industry. Although fast fashion falls short in sustainability and uniqueness, their clever toying of our psychology, and the astonishingly cheap price tags still lure many.

Project 333 is a minimalist fashion challenge created by Courtney Carver that aims to revolutionise your wardrobe and help you say no to fast fashion. By downsizing to only a grand total of 33 items, you’ll create a “capsule wardrobe” which consists of pieces that you genuinely love and frequently wear. As daunting as it may sound, there are exceptions and flexibility according to your needs and lifestyle, which you can learn more about here. If you are still on the fence, here are five reasons you should give capsule wardrobe a go!

1. Minimise waste

Produced from petroleum, polyester is the go-to synthetic material of fast fashion due to its low cost. Its production has nearly doubled in the last 15 years due to the increasing demands for cheap apparels. However, the upsetting truth is that over-production, short shelf-life, and excessive consumption mean much of the textiles end up in the landfill, where they take up to 200 years to decompose. By avoiding overbuying and ceasing to support fast fashion, we could reduce the amount of waste generated and combat the misuse of natural resources.

2. More money, more time

You may be surprised by the amount of extra money and time at your disposal as you transit to a capsule wardrobe. By eliminating the temptation to expand your collection, and understanding exactly what you need, you can avoid unintended splurges and directionless browsing on shopping sites.

3. Discover your personal style

With only 33 items in your wardrobe, every single piece in the collection would be one that screams “you”! Gain insights into what suits your body type, skin tone and taste, and develop your personal style through items that you truly adore. Is there a hidden colour scheme, or a recurring silhouette that you didn’t notice before? Not only are you helping save the planet, capsule wardrobes can also be an insightful process of self-discovery.

4. Look good, feel good

A selection of garments in a refined, personalised style means everything matches with one another. As you thoughtfully put together your capsule wardrobe, you are likely to select items based on their versatility while also paying heed to fit and style. Putting together an outfit is now hassle-free because everything matches seamlessly. Need more help? Check out this guide for more tips on downsizing while maintaining harmony and class.

5. Support ethical fashion

Getting involved with capsule wardrobe is a great gateway into ethical consumption. With a smaller wardrobe, you are prompted to invest in more durable, well-fitted, and quality pieces. You’re also likely to spend more time researching and planning your purchases, becoming more conscious of ethical fashion brands that don’t cut costs through exploitation.

Based on principles of sustainability, Project 333 is meant to be a way to acquire a new perspective on the fashion industry, and experiment with a more sustainable lifestyle. It should be a joy, not an ordeal. If you're tempted to give the challenge a go but are unsure where to start, why not check out Courtney’s Blog for some tips for beginners!

Who knows? While it may sound restrictive, 33 articles of clothing for the next 3 months might just simply... set you three!

By: Nicole Tang


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