RAW for Oceans

RAW for Oceans

13 February, 2014
NY Fashion Week
Pharrell Williams and G-Star launches eco conscious fashion line

Exciting news from New York Fashion Week!  Pharrell Williams, Creative Director of Bionic Yarn, has launched ‘RAW for the Oceans’, a long-term collaboration between denim brand G-Star RAW and Bionic Yarn. Together they launch the first collection made with recycled plastic from the oceans.
Last week, in the setting of the American Museum of Natural History, the partners presented The Vortex Project, an initiative by Parley for the Oceans in collaboration with Bionic Yarn, Captain Paul Watson from the Sea Shepherd Conservation Society and Daniella Russo from the Plastic Pollution Coalition to remove plastic from the oceans and recycle it. RAW for the Oceans is a G-Star collection that will be made with Bionic Yarn created out of plastic recycled from the oceans. The collaboration is a long-term creative exploration, where both parties joined forces to innovate denim and to make a serious impact against plastic pollution. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into its product lines where possible.

Musician and entrepreneur, Pharrell Williams has been the Creative Director of Bionic Yarn since 2009. On the collaboration he says: “Working with G-Star was an obvious choice because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is  a company built around performance, denim is the perfect category to show the world what our product can do. Everyone has jeans in their closet"
Driven by its design philosophy ‘Just the Product’, G-Star focuses on the continuing reinvention of modern craftsmanship, 3D denim innovation and new materials. G-Star Strategy Director Thecla Schaeffer says: “G-Star has always been driven by innovation, and by integrating Bionic Yarn into our collection we’re taking the next step in creating denim for the future. We’re very excited about the long-term goals of this collaboration and to have Bionic as our business partners.”
The RAW for the Oceans collection will be available at selected G-Star RAW stores, and online from August 15th.

Check out this cool video on Raw for the Oceans right here on Ecozine!  Here's more on Raw for the Oceans from blogger NoPlastixDani (Daniella Russo, Co-founder of Plastic Pollution Coalition)!

By: Karry Lai


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