UN Needs YOU!

UN Needs YOU!

14 September, 2015
Global Goals - do YOU know what they are?

With less than two weeks to go before 193 world leaders commit to the seventeen Global Goals for Sustainable Development, a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030, there is one final - rather ambitious - push driven by Project Everyone: to reach 7 billion people in 7 days.
This aim is based on the belief that the more people who know about the goals, the more we can hold our leaders accountable. If the world leaders do commit, we have the next 15 years to achieve a LOT: End extreme poverty. Fight inequality and injustice. Fix climate change. These are the biggest issues humanity faces today.
The Purpose Business (TPB) hosted the first Hong Kong conversation on the Global Goals on September 4th. TPB, Hong Kong’s first 360-degree network of sustainability and business advisors, supports Project Everyone and believes that the business community in Hong Kong can play a crucial role in driving awareness and education around the seventeen Global Goals.
TPB Founder and World Economic Forum Young Global Leader (YGL) Pat Dwyer seized the opportunity to drive understanding and awareness around the Global Goals. She reached out to Mark Devadason, Group Head of Sustainability for Standard Chartered Bank who is the International Content Partner for Project Everyone. Together they held a breakfast briefing session for companies, with the help of BASF and PwC. The aim? To demonstrate that support for the Global Goals does not necessarily entail launching whole new initiatives. Rather, companies needed to better communicate what they are already doing anyway, as part of normal business operations.
Fifty people attended, including Heads of Sustainability from companies including Swire, CLP, HK Electric, MTR Corporation, Credit Suisse, KPMG and Cathay Pacific as well as NGOs already leading the field in addressing some of the goals, such as Thirst4Water, FeedingHK, Out Leadership, the Hong Kong Cleanup, etc. Pat gave an overview of the purpose of the Global Goals before Mark shared insights on why Standard Chartered is a prime supporter of Project Everyone.
This was followed by a discussion on the global business community’s involvement in the goals, and an introduction to the Global Goals communication toolkit that companies and individuals can access online to help spread the word.
The many tools available include Employee Engagement Toolkits as well as the World’s Largest Lesson – which educational institutions can take and implement at all levels of learning.
Also unveiled was a brilliant social media campaign on Facebook, Twitter, and Instagram and Youtube, called #DizzyGoals, which is already taking the internet by storm.  #Dizzygoals drives awareness through the idea that "if the goals are famous, they won’t be forgotten."  
Some of the biggest names in world football have taken the #Dizzygoals challenge: to circle a ball 17 times before trying to score a penalty shot with it. The 'dizzy' results range from heroic to hilarious. If they miss after a penalty, the player says “I missed my goal so that leaders won’t miss theirs!” If they score, they say “If I can score this dizzy penalty, then together we can all score the Global Goals!” 
Through this event and other activities, TPB has ignited a conversation that hopefully will trigger and highlight the best practices around the Global Goals. And they are inviting all companies in Hong Kong to participate:
Over the next two weeks, we urge ALL companies to communicate - on a platform of their choice – their own commitments related to any one or more of the Global Goals.
If these goals are met, they ensure the health, safety and future of the planet for everyone on it. And their best chance of being met is if everyone on the planet is aware of them. So let's start talking about it.  

By: Patricia Dwyer


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