Editor's Scoop

Hongkong
Hi! I'm Nissa, Editor in Chief at Ecozine and intrepid explorer of interesting eco-news, events and other tidbits on everything sustainable under the sun, especially here in Hong Kong where I live. I'm here to share the latest scoop on what's happening in the green space and on Ecozine. Got questions, ideas or comments? I'd love to hear from you! Email them to editor@ecozine.com :)

Waste not

It's the little things (and the big things too).
July 14, 2014

Being eco-friendly and appearing 'cool' to the average mod-culture consumer used to be, to some extent, mutually exclusive. You either wore hemp and hand-me-downs or you were clad in the latest brands each new season. You either drove a fuel-efficient hatchback or had a shiny gas-guzzling SUV. Cool was about excess, ten years ago.
 
Now, mainstream culture has come back around to what I've alway thought was cool - and it's all about sustainability, at the end of the day. Vintage clothes. Farmer's markets. Organic spas. Hybrid vehicles.  Handmade, local, fair trade, artisan, upcycled, eco chic, vegan… these aren't only the jargon of the deep green tree huggers. They're buzzwords. They're the new cool, and they're here to stay.
 
Case in point: recently on a visit to a popular Mexican fast food spot in London, we spotted this text on the napkins -
"THIS NAPKIN IS MADE FROM 90% POST-CONSUMER RECYCLED UNBLEACHED PAPER. IT COULD HAVE BEEN AN ELECTRICITY BILL OR  PARKING TICKET IN ITS PAST LIFE. FORGIVE & FORGET."
 
Gimmicky? Maybe a little, but it caught our attention. Businesses are needing to think outside the box about how to communicate their sustainable business practise to the public - because they know that while on the one hand everyone wants to know you're doing the right thing, on the other hand, almost no one is going to log onto your website and read your sustainability report in their free time.
 
On polling my fellow diners, I confirmed that everyone thought this was *super* cool of them to do, and appreciated that it was presented in a lighthearted way. The restaurant definitely got points for it. We'll maybe even go back because of it - at least until everyone's doing it, then they'll have to find a new way to stand out. Maybe they'll go vegan.....
 

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