Challenge kicks off!

Challenge kicks off!

15 September, 2012
Hong Kong Cleanup 2012
Nomura Sets the Bar for 2012 by Collecting over Two Tonnes of Trash

The Hong Kong Cleanup’s Presenting Sponsor, Nomura, joined event organizers Ecovision Asia, National Geographic Channel and Fox International Channels today - Saturday, September 15th - to kick off the 12th annual Hong Kong Cleanup.
The cleanup was part of a worldwide event, as hundreds of thousands participated in similar activities around the world yesterday; the Hong Kong Cleanup is part of two global eco-initiatives, Ocean Conservancy’s International Coastal Cleanup and “Clean Up the World”, which together mobilised over a million volunteers last year alone. Both kicked off simultaneously today!
The 210 Nomura volunteers included employees of the global investment bank and their family members. They collected 206 bags of trash plus a huge quantity of bigger pieces; 8,622 pieces were counted, in total weighing approximately 2,004kg.
The day began with a press conference at Central Pier 4, where Nomura’s John Adair, Head of Asia ex-Japan Equities, said, “Nomura is delighted to participate as lead sponsor in the Hong Kong Cleanup for the fourth year running. We have seen and experienced the event’s growth during this time and are excited to see that the expanded programme in 2012 now provides the community with multiple opportunities to get involved. Our team is committed to making a meaningful contribution to Hong Kong’s environment and we view the Cleanup as a core element of our local CSR efforts. Nomura’s volunteers are looking forward to cleaning up a local beach and hope others will do the same and join us in this very important initiative.”
Hong Kong generates 6 million tonnes of waste, which equals to 240,000 double decker buses – more than 50 times the number of buses in Hong Kong – every year, and the government is already spending millions of dollars to clean up trash. With the landfills in Hong Kong almost full, vast amounts are ending up in nature, which not only threatens wildlife and ecosystems, but also puts human health and safety at risk as well as undermines tourism and economic activity.
Now in its 12th year, the Hong Kong Cleanup aims to raise awareness about the growing problem of excessive waste and educate the public on going back to the basics of reduce, reuse and recycle. This year’s Cleanup will also support ongoing efforts to remove the plastic nurdles washed up on Hong Kong’s beaches and coastlines following Typhoon Vicente in July.
If you haven't signed up a team, why not join now? Cleanups happen over the next six weeks! You can register for a Coastal, Country or City cleanup, or be among the first to take the NEW Office, School and Home Challenge. It's easy, and it's FREE - anyone can take part!  To sign up a team or to learn more about the Hong Kong Cleanup, visit or contact 2868-5585.

By: Ecozine Staff


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